What is content marketing?

How big is your marketing budget? Whatever you answer, it’s never enough, right? The days of Big Brand Budgets to spend on traditional media advertising – think TV, radio, print and outdoor – have passed, and even display ads aren’t catching anyone’s attention as they once did. We’re so inured to the hundreds of messages we receive each day that we’ve learned to tune ads out.

But if traditional advertising is no longer working, and marketing budgets continue to be squeezed, how do you promote your brand, products and services in a cost effective way?

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